An aggressive pursuit of personal success by adults is now the "greatest threat" to the well being and happiness of children.A lot of adults believe that the prime duty of the individual is to make the most of their own life rather than contributing to the good of others.
This fuels a range of social ills from family breakdown to premature sexualisation of children and inequality between rich and poor.
A three-year independent study produced for the Children's Society calls for a significant change of heart by society.
But I believe that as we are being socially engineered by big business and the media it won't happen. Money making will always take preference.
Our "me first" society produces more family discord and conflict, more pressure to own things, excessive competition in schools and "unacceptable" income inequality.
We need to teach children the importance of contributing to the welfare of others over themselves, that human relationships need to be placed higher in relation to possessions and status. Children should learn that love is the most important thing in life."
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