Self Indulgence

L'Oreal's selling point is, 'Because I'm worth it!' We willingly respond to his subliminal message by constantly reward ourselves. We convince ourselves that we are special but the truth is that we are self absorbed, self-indulgent spineless idiots. So why can't we exercise self-restraint, and self-denial? Why are we so weak? Fire-fighters are being called out at least once a day to lift obese patients weighing as much as 40st into an ambulance or on to a hospital bed. Thousands of individuals are claiming incapacity benefit as a direct result of obesity. Middle aged, professional Britons are more likely to exceed recommended daily levels of alcohol consumption than the working-classes, with twice as many drinking every night of the week. They do not believe they are drinking too much and that simply having a large glass or two of wine each evening is an acceptable way to unwind after a stressful day at work. Wine is presented in such a way the bottles appear to contain something precious. Since potential buyers can’t taste it, the bottle design and label seduces them. NHS spends 3billion on treating liver disease. Doctors report that people don't want to give up smoking because it costs too much, they want to quit for health reasons. Having an addictive personality isn't easy but I keep it under control. I was once a moderate smoker but gave it up over 20 years ago. For many years I was gripped by alcoholism but am now tee-total. Giving up was extremely difficult, I was successful but I do know that not everyone has my strength of character.